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Loading Bar offering procedurally generated drinks for an infinite universe

Loading Bar offering procedurally generated drinks for an infinite universeLoading Bar, London's award winning and premier independent gaming venue, has today welcomed the release of Hello Games’ newest title themed cocktails, music, a midnight laser show and the opportunity to rub shoulders with some of the development team.

To celebrate the release of No Man’s Sky, Loading Bar has created and debuted a procedural cocktail generator in addition to offering its already existing range of gaming themed cocktails which includes drinks such as No Man’s Pie, Alien: Inebriation, or Deus Ex on the Beach.

For the first time since its inception, Loading Bar has also offered its customers a chance to purchase games on-site with a promotional offer that included a full copy of the game physical or digital and a chance to try out two of the procedurally generated cocktails free on the night.

Winner of MCV’s Retail Concept, Loading Bar has previously created and managed official and community events for a variety of game publishers and developers from indie studios to industry big hitters as well as worked in partnership with media organisations and trade associations on co-ordinating games related activities in the past 6 years.

‘A midnight launch is a great fit for us and we’re extremely pleased with our first one and proud to say we offer a unique environment to shop and enjoy games in’ James Dance, Loading Bar owner said. ‘We’ve learned a lot from working with game publishers and creating bespoke events in the past and these are all lessons we can now apply to being an independent retailer.’

With plans to continue the midnight launch events, Loading Bar is looking forward to future game releases and is open to discussing new partnerships.

About Loading

Founded in 2010 in Cornwall, Loading Bar has since moved to London Dalston where the gaming Bar and Lounge is currently located and opened a second venue, Secret Weapon, a gaming pub in Stratford increasingly supporting the capital as a destination for gaming.

Twice nominated for MCV industry excellence awards and winner of 2014’s Retail Concept, Loading Bar hosts a wide variety of gaming-related events and is one of the only locations in the UK offering gamers somewhere to drink relax and play.

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