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Back of the net! Insomnia58 first place UK gamers can play EA SPORTS FIFA 17

PC GamesMultiplay, the company behind Insomnia58, the UK’s largest gaming festival, reveals today that the festival will be the first place for UK football fans to play EA’s annual iteration of the award winning FIFA series.

FIFA 17 this year introduces some truly game changing features to the beloved football series, with an all-new single-player campaign called The Journey, offering the players the chance to step into the boots of Alex Hunter, a rising star in the Premier League. The brand new mode will feature RPG elements complete with dialogue wheels and branching storylines, with the player controlling Alex’s life both on and off the pitch.

Due for release 29 September, for the first time the series will be powered by Frostbite, one of the industries’ leading game engines. With Frostbite, FIFA 17 will deliver authentic, true-to-life action, taking players to new football worlds while introducing fans to characters, players and managers full of depth and emotion.
Alongside this year’s new mode The Journey, FIFA 17 will return with the fan favorite Ultimate Team mode alongside with a full expansion of career and online modes. There has been a complete overhaul in the way players think and move on the pitch, physically interacting with opponents and executing attacks, while set pieces have also been revamped giving the player even more control.

Craig Fletcher, CEO and Founder of Multiplay said: “The FIFA franchise is one of the biggest annual releases in gaming, so we’re really excited to partner up with EA SPORTS to bring the latest iteration to Insomnia58. This year we’re looking to bring the latest triple-A titles to our fans at the festival and with the likes of FIFA 17, we are fully delivering on that goal.”

James Salmon, Senior Product Marketing Manager for EA SPORTS FIFA in the UK said: “FIFA 17 will truly revamp the series with the introduction of the Frostbite Engine, the same engine behind the likes of the Battlefield series and the upcoming Mass Effect: Andromeda, so we’re really looking forward to fans from all over the world getting their hands on this year’s edition. The UK is obviously a huge market for the FIFA series and so we are delighted, through Insomnia58, to be able to offer UK players the first chance to come and try out the latest installment.”
Insomnia58 will be taking place at The NEC, Birmingham, 26-29 August, 2016 and are available online from £30 at https://insomniagamingfestival.com/tickets/.
– ENDS –
Notes to Editors:

About the Insomnia Gaming Festival
Founded in 1999, for over 17 years the Insomnia Gaming Festival has been a place for gamers of all backgrounds to congregate, socialise, discover new things and celebrate all things gaming. Today, Insomnia combines a vast Bring Your Own Computer (BYOC) Local Area Network (LAN) gaming hall, a huge line-up of Content Creators from the worlds of YouTube and Twitch, a great line-up of gaming tournaments, main stage entertainment, a major retail exhibition and a whole host of gaming related zones and activities for all types of gamer, including both novice and professional, of any age.

Insomnia58 will take place at The NEC, Birmingham, 26-29 August, 2016. Tickets are now on-sale and are available via insomniagamingfestival.com/tickets and available in GAME stores.
For more information, please visit the Insomnia Gaming Festival website insomniagamingfestival.com or contact GAMEPR@goodrelations.co.uk .

About Multiplay
Founded in 1997, Multiplay is a gaming services company specialising in events management, Esports, online hosting and more. Creating and running simple to sophisticated popular events with tens of thousands of people attending, from Insomnia Gaming Festival to MINECON, and RuneFest, Multiplay delivers quality productions and entertaining gaming experiences for all ages.

Multiplay provides a unique online hosting platform, Clanforge® enabling individuals and businesses to host video game backend services with the very best performance at all times. With support from a dedicated 24x7x365 technical infrastructure team and over 26 locations available worldwide, Multiplay provides an unparalleled online hosting experience for gamers across the globe.
Following its acquisition in March 2015, Multiplay is now a wholly-owned subsidiary of GAME Digital plc, the UK’s leading video games specialist.

For more information, visit www.multiplay.com or www.gamedigitalplc.com .

About GAME Digital
Listed on the London Stock Exchange in June 2014 and comprising three divisions: Retail, Digital Solutions and Esports and Events, GAME Digital plc is dedicated to delivering an authoritative range of gaming products, services and experiences to the gaming communities of the UK, Spain and beyond. GAME’s UK and Spanish retail businesses are the market leaders in each country, operating a total of nearly 600 stores across the two countries, a fully integrated omni-channel offer including the multi-award winning GAME App, and a reach of more than 17 million customers across its Reward programmes. Through GAME’s Digital Solutions division, GAME is pioneering the use of new technologies to deliver gaming content and reach gamers and business partners outside its main markets. Multiplay, GAME’s Esports and Events business delivers unparalleled gaming events and experiences directly and on behalf of third parties, including its flagship consumer event, Insomnia. For more information please visit www.gamedigitalplc.com or www.multiplay.com .
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 300 million registered players around the world.
In fiscal year 2016, EA posted GAAP net revenue of $4.4 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Dragon Age™ and Plants vs. Zombies™. More information about EA is available at www.ea.com/news .
EA, EA SPORTS, Origin, The Sims, Dragon Age, Plants vs. Zombies and Battlefield are trademarks of Electronic Arts Inc. and its subsidiaries. John Madden, NFL and FIFA are the property of their respective owners and used with permission.
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